Modern graphic design: origins and boundaries
Keywords: history of design, graphic memory, visual cultureBegin: 2011
Abstract
Studies of the origins, definitions and the historical and conceptual frameworks that delimited modern graphic design in its temporal, epistemological, geographical, cultural and professional dimensions. Recognizing the interdisciplinary nature of modern graphic design, we seek to identify, characterize and understand its specificities as a professional activity and field of knowledge. The time frame is the modern era stretching from the late eighteenth century to the late twentieth century. Geographically it addresses modern graphic design on the international scene with special emphasis on Brazil. So the research intends to contribute to the contemporary debate on the interfaces, frontiers and defiitions of modern graphic design and what its relations with the period known as postmodern. We understand that modern graphic design is the result of a project with many features developed for the urban and mass society. It involves the visual organization of a set of textual and non-textual components. We assume that not all visual communication is graphic design.
Researchers
Leonardo Coelho SiqueiraLuisa Vasconcellos Rodrigues
Marcos da Costa Braga (Responsible)
Rita Sepulveda de Faria