São Paulo city (typo)graphic memory: an analysis of the visual language of black slave ads in the pages of the newspaper ‘Correio Paulistano’ in the second half of the 19th century
Autor: Beatriz Isabelly da Cruz AlmeidaKeywords: São Paulo’s history, black people, slavery, newspaper’s ads
Teacher: Priscila Lena Farias
Funding agency: CNPq
Begin: 2020 | End: 2022
Abstract
This research analyzed slave advertisements published in Correio Paulistano, a newspaper printed by Typographia Imparcial by Joaquim Roberto de Azevedo Marques, between 1854 and 1866. Through the analysis of typographic families, clichés, images and vocabulary used in these advertisements, an interpretation of the racial vision of a provincial and imperial São Paulo was sought. Slave-related advertisements were a very frequent occurrence during the 2nd half of the 19th century. They already appeared in the first editions of O Farol Paulistano, the first newspaper printed in São Paulo, in 1827. Its content ranged from renting, selling and buying slaves, to reports of runaway slaves and recruitment of wet nurses. Thus, this research aimed to catalog and analyze these advertisements, seeking to understand trends and peculiar characteristics of this aspect of the graphic language adopted by the São Paulo press during the end of the slave culture.
The article ‘Anúncios de negros escravizados nas páginas do jornal “Correio Paulistano” em 1854’ (Advertisements of enslaved blacks on the pages of the newspaper ‘Correio Paulistano‘ in 1854), presented at the 10th Information Design International Conference (CIDI 2021), published in its proceedings and awarded as the best work of Scientific Initiation, brings some results of this research.
Download the thesis:
https://doi.org/10.5151/cidicongic2021-163-354963-congic-teoria.pdf
