[completed] São Paulo City Graphic Memory: typography and print culture in the early days of Brazilian industrialization
Keywords: graphic design, design history, Brazilian graphic memory, typography, São PauloBegin: 2020 | End: 2023
Abstract
Having the beginnings of industrialization in Brazil as a background, the general objective of this research project is to investigate more deeply some of the issues raised by previous investigations on São Paulo city graphic memory, and thus to increase the knowledge about the formation of the field of graphic design and Brazilian print culture, focusing on the case of São Paulo city. This is being done through systematic studies about companies and professionals related to the practice of printing in São Paulo during the period, their typographic repertoires, and the meanings and values associated with them. The research procedures involve bibliographical and documentary research; the identification, description and analysis of typefaces used by Sao Paulo printers; and feeding a digital platform through which data can be examined, compared and interpreted.
Main related projects
- The typographic repertoire of Tipografia Hennies: contributions to São Paulo city graphic memory (Jade Piaia, post-doc)
- Graphic identification of printing offices in the city of São Paulo: 1900-1930 (Fabio Mariano Cruz Pereira, PhD)
- São Paulo city (typo)graphic memory: an analysis of the visual language of black slave ads in the pages of the newspaper ‘Correio Paulistano’ in the second half of the 19th century (Beatriz Isabelly da Cruz Almeida, scientific Initiation)
https://www.fau.usp.br/tipografiapaulistana
Funding agency
CNPq (bolsas de Produtividade em Pesquisa e PIBIC), FAPESP (bolsas de Pós-Doutorado e Doutorado)Researchers
Andressa Licka ShimizuBeatriz Isabelly da Cruz Almeida
Beatriz Pniewski
Camila Costa Santos Rosado
Fabio Mariano Cruz Pereira (Museu Paulista, USP, Brasil)
Jade Samara Piaia (UNESP-Bauru, Brasil)
Priscila Lena Farias (Responsible)
